128 Grateful Dead Grateful Dead The Grateful Dead became such a larger-than-live social phenomenon that it would be easy to overlook their music, or simply dismiss it as self-indulgent noodling for stoned hippies. But the Dead's music occupies a unique niche; their open-ended approach to songs and sound was unprecedented in rock. Their emphasis on live performance and their self-sufficiency- in effect the band became a self-contained music industry- fathered the jam-movement that flourished in the '90s with Phish, the Dave Mathews Band, Blues Traveler and the countless others that have followed. All forged lucrative careers built on the Dead's lead: Music mattered more than image, tours counted for more than slickly crafted studio albums, and concerts were improvised in the moment, assuring that no two would ever be alike. The Dead began as the house band for the acid tests in mid-'60s San Fransisco, making the transition from a jug band to garage-blues rockers...